This is a very quick “what not to do” post.
One escort I saw online described herself as a “top chef” escort. From the context of her sentence, she wasn’t referring to her culinary abilities; instead she was comparing herself to a slightly more expensive margarita: top shelf.
I imagine her mistake came about because she drank a lot of margaritas and never clearly understood what the bartender was saying when she ordered one.
Some simple guidelines to avoid this:
- Proofread. If you never paid attention in school, find a friend who did and get them to proofread for you.
- Don’t compare yourself to food, cars, clothes, shoes, diamonds or any other inanimate object. I’d also refrain from comparing yourself to the elements. Animals and plants are iffy — they’re living creatures and many humans have similar qualities. That doesn’t always mean it needs to be in your ad, though.
- Drop the superlatives. Writing a straightforward ad about who you are as an escort is really the easiest way to go. It’s hard to mess it up (if you proofread).
The Hard Sell
There is a lot more discussion on writing your ads (and website content) in Book 2: Advertising and Marketing