The Internet Escort’s Handbook

Safe, Sane, Successful Escort Work is Possible!

Blackhat Search Tactics – SEO

In our mini-series of guest posts about SEO for the escort industry, we’ve covered optimizing your website, social media, blogging, link building and local SEO. Everything discussed has been an example of “white-hat” tactics; correctly optimizing and “priming” your website and online presence to encourage Google to notice you and rank you…for the right reasons. There’s another side to this white-hat Cinderella story though, the black-hat tactics. When to Say “No” If you have a website, you’ll no doubt have received marketing and SEO email marketing shots. As a general rule, if anyone guarantees you page 1 rankings…say no! Rankings are not possible to guarantee, or even predict – so don’t fall for the empty promises, it’ll end badly and your website may even get de-indexed (it happens!). Link-Building The main tactic in use these days that people get caught out with is one Google targeted in 2012/2013 with something called the “Penguin Update”. It’s extremely easy to “buy links”. Once upon a time these links helped a site to rank, and buying them actually worked! More and more websites took advantage of this until Google took action, penalizing sites with a suspicious backlink profile. If your site has experienced a sudden drop in traffic, it’s worth registering your site for Google Webmaster Tools (you may need your developer to do this) and seeing if you’ve received an “unnatural link warning” for the links pointing at your site. A general rule of thumb with links is the more effort the link is to get, the better it is. Over-Optimization This is one for the future. Google has recently re-written...

Optimising Local Search For The Escort Industry in 2014

Google can be a little wary when it comes to the adult industry and what it will and won’t publish online. For example, I built a Google+ page for my client…only to have it taken down despite stipulating that the page was for people aged 18 and above. IF you are happy to have your work address on Google though and IF you’ve submitted a Google Places listing, had it accepted and verified your business address with a pin so the listing is live, there are ways to optimize this on Google Maps: 1. Description When writing your description, there’s no harm in inserting a keyword or two. Try to put these in naturally, but by all means feel free to include. 2. Reviews These might be a little tricky for the industry and need some strict monitoring but having five star reviews can help with click through rates to your site and ranking. 3. Pictures Including pictures and photos (within Google’s guidelines – beware these are strict) can also help to optimize your listing. 4. Activity Once people click from Google Maps, to your page have this look active. You can post updates to the page about the local area or even promote local news – there’s nothing worse than an empty, bare listing! 5. Full Listing Ensure all fields of your listing are filled in. Gaps don’t look good – fill it in as completely as you can. Keywords Finally, with the way the SEO industry has changed in recent years its become harder and harder for the small independent websites to rank for national terms. Therefore,...

SEO For The Escort Industry in 2014

SEO is a complicated business and one that is constantly changing. For any industry it’s a challenge, however simple search engine optimisation for the escort industry can be even harder. I’ve been working with a UK agency and have found some techniques that work in the adult industry; I hope you find them useful! 1. Your Website Google has made a number of major algorithmic changes, particularly over the last two years. One of the main ones is a transition from using link building as a big ranking factor to using other website attributes as ranking factors; namely social media and onsite optimisation. In the last year I have built very few links to the site I work on, instead there has been a major shift to a focus onsite, and I therefore recommend the following: Onsite Structure: Firstly, ensure there is only one version of your website online. For example, a website that has a home page accessible via multiple web addresses needs fixing, test your website for common home page variances as per the below: Correct address: www.examplesite.com Possible variances: examplesite.com www.examplesite.com/html www.examplesite.org examplesite.org If you can reach your website via multiple web addresses, then you should go to a SEO professional, and request a site audit and if necessary, 301 redirects from all variances to the main, correct web address. Google could see you as producing duplicate content if you have multiple versions of your home page and penalize you, so take this simple precaution. Unfortunately this requires a professional’s input. 2. Meta Data Meta data is the information that shows when people find your site...

Help Me Choose!

I have a new, very helpful ebook on its way! Seriously, we’re talking a matter of weeks. I can’t make up my mind over which cover to choose. So…I need your help. Tell me which you find more appealing. It doesn’t matter if you have no intention of buying the book, which cover would make you want to buy it? The concept of the book is simple: a huge listing of possible advertising malls and discussion boards for US Internet escorts (collected by me since 2002), along with some other nice tidbits, like a listing of active escort web designers. This isn’t just a listing of links, though. I review each site and comment on what I think it offers an escort so that it helps you choose where to spend your advertising time and/or money. I include international listings too, many that I’ve used. As the title says, this is for ladies who wish to expand beyond Eros and Backpage. In my experience, more visitors to your site means more appointments. It’s important to be choosy if you’re going for a higher-end market, but if you’re in the mid-range, covering more territory doesn’t hurt. Working on your site’s SEO is the next step, but it’s not covered in this ebook and I doubt I will write about it. There are plenty of free online guides for making the most of your site’s Googleability. The ebook will retail for $4.99, with discounts for newsletter readers and those who have purchased other books from me (expect those announcements once I have a firm release date). Without further ado…here are the...

Boudoir Posing Ebook

Boudoir photographer Rachel Stephens has started sharing her secrets over the past year via workshops and selling Photoshop packages. Now she’s expanded to ebooks. Her current offer is an ebook on posing — sharing all the secrets of her instantly identifiable poses. You can download a free PDF preview of her ebook. The ebook itself is available for $15. She details every aspect of her poses, which is great for someone who is a not a professional model. This info is handy for models, photographers and DIY types. She also talks about her shooting style and equipment, which may be of interest to anyone who was intrigued with Megan Love’s interview. At some point I will probably order her Workshop in a Box, though I’m not interested in the pro-photographer aspects. I’m looking to improve my modeling abilities and have some fun creating sexy selfies. Anyone else on the same...

Interview: Megan Love Photography

Megan Love is a very busy escort. She’s an escort. The founder of SouthernGFE.com. And she has a growing photography business. She debuted her revamped photography site in the past year. It impressed me and I asked her to volunteer an interview. Not only is the quality of her work impressive, but her approach to photographing escorts is pitch-perfect. Basically, if I were to create the ideal escort photographer, it would be Megan. She’s a girl after my own heart. One of my big gripes with typical boudoir photographers is the amount of retouching — too much!* Usually the results are nice but no one can call the pictures “real.” Or…I’ve seen photographers who apparently don’t retouch at all, which doesn’t work for any woman who doesn’t look naturally-airbrushed. Megan strikes a very nice middle ground. Her subjects appear real and look good, without obvious manipulation of the image. She’s also a fan of natural light and continuous lighting as opposed to strobes. This means her lighting mimics what the eye naturally sees, giving her pictures an inviting feel. She has a very good eye for posing her models, which probably comes from her beginnings of shooting herself and learning what does and doesn’t look good. As if that weren’t enough, she believes that the photographer should make corrections during the shoot instead of in Photoshop! The last time I heard that view espoused was by my photo teachers in college. She admits she is still learning and is clearly open to experimenting with technique and collaborating with her models. Her portfolio will continue to grow and her models...

Interview: RentedDesign.com

I was recently spammed by an escort web designer who claimed a decade of experience. Besides the spamming (anyone who emails individuals without explicit opt-in permission violates anti-spam law), what really annoyed me was a website mock-up he provided using my photos. I called him on the copyright violation and he claimed my pictures weren’t copyrighted but he could “copyright” them for me for a fee (I think he was confusing copyright with watermark). My photographer owns the rights to my photos, the only right I have is the one to use them for my own promotion/advertising. That they aren’t copyrighted by this designer’s standards would no doubt have been unpleasant and infuriating news to my photographer. I had to be rude to get this guy to remove my mock-up from his site. All that energy he put into creating mock-ups for every escort he spammed could have been used toward legit marketing or coming up with some beautifully-creative designs for his current clients. Using a service-provider who markets aggressively is not a bad thing. Using someone who wastes their energy in completely unproductive ways is not someone I want — I’d rather have their attention on the work they’re doing for me. Just two days later, following escort links, I came across a gorgeous website and since the designer’s link at the bottom was unfamiliar to me, I clicked to the very attractive site of RentedDesign.com – a Canadian web design service for escorts utilizing WordPress as a CMS. Rented Design not only offers beautiful designs at reasonable rates (using WordPress!!) it is the design-boutique of G –...

A Week of Business Development

There are a lot of reasons to attend the Desiree Alliance Conference in Las Vegas at the end of July — readers of this blog may be interested in looking at the Business Development track. It’s a week chock full of business info and ideas. Today is the last day for registration, so please get your registration in! This is one Vegas trip you don’t want to miss. Highlights from the Business Development track: Sarah Sloane: Incorporating Kink into your Work Al: Keeping out of Harm’s Way William Takahashi: Disabilities and Sex Workers Panel: Safety for Sex Workers through Personal Privacy (I’m a panelist) Panel: Building a Safe and Sustainable Business Allen Lichtenstein: Contracts and What to Look for Erik Peterson: Personal Finance for Adult Industry Professionals Sarah Sloane: Burnt and Jaded: When the Passion isn’t Passionate Anymore Furry Girl: Solo Girl Danielle dv8 & Vegan Vixen: Phone and Cam sex for Profit or Lights, Web Cam, Action! Lee Harrington: On their Knees Meeshee: Clicking with your Photographer Cathy from Room Service 2000: The Value of Internet Advertising Doug Bynon: A Tax Workshop for the Cash-Based Professional Lusty Day: Working it Down Under Kimberlee Cline: Keeping it Real: Coming Out to your Loved Ones Panel: Screening Megan Morgensen: The Value of Sex Work Serpent Libertine and BeBeDoll: The Ethical Sex Worker Jean Gray: Energetic Protection and Cleansing for Sex Workers Roundtable: Your Girlfriend Sucks! For Money! Baba Dez: Sex Work is Sacred Work Lee Harrington: How Much an Hour? Panel: Tricks, Training, and Transitions Shawn Roop: Sessions that Heal The rest of the conference includes: Dr. Joycelyn Elders Norma...