The Internet Escort’s Handbook

Safe, Sane, Successful Escort Work is Possible!

Blackhat Search Tactics – SEO

In our mini-series of guest posts about SEO for the escort industry, we’ve covered optimizing your website, social media, blogging, link building and local SEO. Everything discussed has been an example of “white-hat” tactics; correctly optimizing and “priming” your website and online presence to encourage Google to notice you and rank you…for the right reasons. There’s another side to this white-hat Cinderella story though, the black-hat tactics. When to Say “No” If you have a website, you’ll no doubt have received marketing and SEO email marketing shots. As a general rule, if anyone guarantees you page 1 rankings…say no! Rankings are not possible to guarantee, or even predict – so don’t fall for the empty promises, it’ll end badly and your website may even get de-indexed (it happens!). Link-Building The main tactic in use these days that people get caught out with is one Google targeted in 2012/2013 with something called the “Penguin Update”. It’s extremely easy to “buy links”. Once upon a time these links helped a site to rank, and buying them actually worked! More and more websites took advantage of this until Google took action, penalizing sites with a suspicious backlink profile. If your site has experienced a sudden drop in traffic, it’s worth registering your site for Google Webmaster Tools (you may need your developer to do this) and seeing if you’ve received an “unnatural link warning” for the links pointing at your site. A general rule of thumb with links is the more effort the link is to get, the better it is. Over-Optimization This is one for the future. Google has recently re-written...

Optimising Local Search For The Escort Industry in 2014

Google can be a little wary when it comes to the adult industry and what it will and won’t publish online. For example, I built a Google+ page for my client…only to have it taken down despite stipulating that the page was for people aged 18 and above. IF you are happy to have your work address on Google though and IF you’ve submitted a Google Places listing, had it accepted and verified your business address with a pin so the listing is live, there are ways to optimize this on Google Maps: 1. Description When writing your description, there’s no harm in inserting a keyword or two. Try to put these in naturally, but by all means feel free to include. 2. Reviews These might be a little tricky for the industry and need some strict monitoring but having five star reviews can help with click through rates to your site and ranking. 3. Pictures Including pictures and photos (within Google’s guidelines – beware these are strict) can also help to optimize your listing. 4. Activity Once people click from Google Maps, to your page have this look active. You can post updates to the page about the local area or even promote local news – there’s nothing worse than an empty, bare listing! 5. Full Listing Ensure all fields of your listing are filled in. Gaps don’t look good – fill it in as completely as you can. Keywords Finally, with the way the SEO industry has changed in recent years its become harder and harder for the small independent websites to rank for national terms. Therefore,...

SEO For The Escort Industry in 2014

SEO is a complicated business and one that is constantly changing. For any industry it’s a challenge, however simple search engine optimisation for the escort industry can be even harder. I’ve been working with a UK agency and have found some techniques that work in the adult industry; I hope you find them useful! 1. Your Website Google has made a number of major algorithmic changes, particularly over the last two years. One of the main ones is a transition from using link building as a big ranking factor to using other website attributes as ranking factors; namely social media and onsite optimisation. In the last year I have built very few links to the site I work on, instead there has been a major shift to a focus onsite, and I therefore recommend the following: Onsite Structure: Firstly, ensure there is only one version of your website online. For example, a website that has a home page accessible via multiple web addresses needs fixing, test your website for common home page variances as per the below: Correct address: www.examplesite.com Possible variances: examplesite.com www.examplesite.com/html www.examplesite.org examplesite.org If you can reach your website via multiple web addresses, then you should go to a SEO professional, and request a site audit and if necessary, 301 redirects from all variances to the main, correct web address. Google could see you as producing duplicate content if you have multiple versions of your home page and penalize you, so take this simple precaution. Unfortunately this requires a professional’s input. 2. Meta Data Meta data is the information that shows when people find your site...