Table of Contents

The TOC of Book 2 serves as an index as well, which is why it's so detailed. If reading it on the screen bothers your eyes, you can download the TOC in PDF form and print it out.

Introduction

Escort Work is a Numbers Game

The Internet Escort's Handbook series

What You Missed in Book 1

What's in This Book

When Reading This Book...

Section V: Overview of Online Escort Work

Indie vs Agency: Why or Why Not?

Brief Online Tour and Overview

About Advertising Sites...

About Review Sites...

Google

Eros Guide

A Bit About Eros

Girl Directory

What Do You think?

ASPD

The Big Doggie (TBD)

The Erotic Review (TER)

The Problem of False Reviews

More TER Issues

SF RedBook/My Pink Book

Dangerzone 411

Pearl Elite Independents (PEI)

Yahoo! Groups

Keen/NiteFlirt

A Little More Homework

Section VI: Advertising

How Internet Escorts Advertise

Advertising Malls (e.g., Eros)

18 United States Code (USC) 2257

Discussion Boards

Socials

Reviews

Playing the Review Game

The Problem of Graphic Reviews

Why I Don't Like Reviews

Toplists and Banner Farms/Banners/Link Exchanges

Toplists and Banner Farms

Banners

Link Exchanges

Adult Newspapers/Adult Section of the Paper

CraigsList

Internet Dating Sites

MySpace

Blogs

Free Blogs

Your Own Blog

What Do You Blog About?

Blogging for Consistency

Direct Marketing

Section VII: Marketing Your Image

How to Figure Out Your Image, Find Your Niche, and Create Your "Story"

Image/Persona/Character

Your Niche

Your Name

Your Last Name

Things to Avoid

Your Story

Appealing to Your Clients

Show, Don't Tell

How to "Show" Your Image

Appealing to Your Niche

What You Offer, Your Selling Points

Your Rate Structure

How to Calculate Your Proper Rate

Creating Your Rate Structure

Controlling Your Business with Your Rate Structure

Pricing Your Activities

The False Economics of Escort Work

Escort Rates in Action

...and Back to You

What Happens When You Lower Your Rates

Should You Run Specials?

Your Photos

Face or No Face

Nudity

A Common Pitfall

Men Definitely Make Passes at Girls Who Wear Glasses

Retouching Issues

Finding and Working with a Professional Photographer

What to Expect Before and During a Shoot

The Model Release and Work Contract

D.I.Y. Photo Shoots

D.I.Y. Lighting

General Modeling Tips

Inspiration

Choosing Your Ad Photos

Thumbnails

Your Ad Shots

General Tips

Web Site Photos

Creating a Banner

Writing Your Ad

Case Study: My Old Ads

Basic Ad Info

Writing Style

Hiring a Writer

Section VIII: Web Sites

Why Do You Want or Need a Web Site?

Don't Be Intimidated

How the Web Works

Choosing and Buying a Domain Name

Buying the Domain

Domain Issues to Be Aware of

Keep Domain Registration and Web Hosting Separate

Web Hosting

Self-Hosting

Paid Hosting

Webmasters.com

Paying for Web Hosting

Free Sites

Hiring a Professional Designer

Questions to Ask

Design Rates

What You Need to Do When You Have a Designer in Mind

Your Web Site

Disclaimer/Warning Page

USC 2257 (again)

Copyright

The Rest of the Site

Home/Welcome Page

Biography Page

Rates Page

Gifts/Wish List Page

Frequently Asked Questions (FAQ) Page

Contact Page

Appointment/Screening Form

Photo Gallery

Watermarking Photos

Links Page

Site Map

Members Only Section

Review Section

Etiquette Page

Site Extras

Web Site Bits and Pieces

Accessible Site Design

Search Engine Optimization (SEO)

Optimizing Your Site

What is Source Code?

Keywords

PageRank

More Site Optimization

Use HTML/CSS for SEO

File Names

Site Authority

Your Disclaimer Page and SEO

Toplists/Banner Farms

Blogs/RSS Feeds

Google AdSense and AdWords

Buy a Domain

The Long Tail

SEO No-Nos

Robots.txt

Things You Don't Want to Do on Your Site

Things That Tread the Line

One Good Idea

D.I.Y. Web Work

Do This First

HTML Editors

FTP Access

Totally Simple Site Access

Using an FTP Program

Using Your Web Host Control Panel

How a Site's File System Works

Organizing the Site

Using CSS

Creating from Scratch

Manipulating Text

Hyperlinks

Styling Hyperlinks

Images

Free Templates

Template Sites I Like (and have used)

Good Online Resources

Section IX: Marketing and Clients

Communicating with Clients

By Phone

Phone Choices

Answering the Phone

More Calling Tips

Through E-mail

E-mail Account Choices

Safer E-mailing

Answering E-mails

E-mails Aren't "Safe"

By Chat or Instant Message (IM)

Chat Rooms

Group Chats

IM

Reconnects

Why the First Contact Matters

You Are Part of Your Marketing

Your Appearance/Dress/Grooming

Your Speech

Your Behavior

Your Physical Boundaries

Your Incall

Hotels

Private Incalls

Outcalls

Section X: Further Thoughts

Wrap-Up Q&A

Scam or Rogue Ad Sites

How to Find Out if You're on Such a Site

How Do You Remove Your Illegal Ad?

Copycats

Girls Who Copy Your Identity

What to Do if You're Not a Smashing Success

Brothel Work

How Do You Give Yourself a Raise?

Grandfathering (Rates)

Separate Identities

Two Target Markets

Appointment Volume

Fishing for Clients

Trades

Negotiating

The Missing Section

Wrapping Up

Glossary

Preview of Coming Attractions

Book 1

Book 3

Book 4

Who Is Amanda Brooks?

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